Social Media

I’m in the Federal Government—Do I Really Need LinkedIn?

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I frequently hear from my federal clients that they don’t need LinkedIn. Have you wondered if that’s true?

While I think it is fair to say that LinkedIn plays less of a role in federal hiring than it does in the private sector, I still think it’s value-add.

Here are 6 reasons why:

  1. The federal government is present on LinkedIn; jobs are posted there. While the vast majority of federal positions are also posted on USAJOBS.gov, many are also posted on LinkedIn. And many agencies use the recruiter function on LinkedIn to reach out to candidates.
  2. It’s a great way to research agencies—and find out who you might know. Looking for a new agency? Applying for your first federal job? LinkedIn is a great source of information about agencies; most have a presence. And you’ll likely find someone you know who works for that organization; it’s a great way to find real information about an agency.
  3. Some agencies (and certainly some hiring managers) will look for you on LinkedIn before they call you for an interview. You want to be easily found. Of course not all agencies or hiring managers do this but many do—whether they admit or not.
  4. Interview preparation. Getting ready for an interview? Find out who is on your interview panel and look them up on LinkedIn. It might provide you with some useful information that you can use during your interview.
  5. Networking is critical to your career. There are over 2.4M federal employees on LinkedIn. The Army alone has more than 500,000 employees on LinkedIn. The Air Force (USAF), Defense Department (DoD), Health and Human Services (HHS), Department of Homeland Security (DHS), the Department of Veterans Affairs (VA), and the Postal Service (USPS), each have more than 100,000 employees who claim to work for those agencies—that’s another 600,000+ federal employees. And of course, that does not count the 220M users in the United States. Lots of possibilities.
  6. Establish yourself as an expert / get noticed. LinkedIn is a great place to showcase your experience and knowledge—as well as share the interesting things your agency is doing. I am not suggesting that you violate your agency’s ethics rules or share information that should not be shared; that still leaves you with plenty of other opportunities.

Looking for more information about LinkedIn? Check out our Resources which include bundles and ebooks about LinkedIn and more! You can also connect with and follow Solutions for the Workplace on LinkedIn too to stay up to date.

Social Media Scrub Checklist

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Thinking about looking for a new job? Scrub your social media first!

A checklist on a phone held by a person. Social media logos of Instagram, Facebook, LinkedIn, Google, Whatsapp, Twitter on the side that are connected.

1 – Google Yourself

If you have a common name, you will want to see what information is broadly available through a simple name search, but then also narrow it by your profession or geographic location. (For example: “Jane Jobseeker Public Relations” or “Jane Jobseeker Omaha.”)

Be sure you are logged out of your Google account before searching. Review the results on pages 1-3. Are there any links of concern to address? (Negative information about you, incorrect information, etc.)

2 – Clean Up Any Digital Dirt

If you identified any negative, false, or inaccurate information in your Google searches, take steps to try to have it removed.

  • Figure out who controls the content. (For example, if the photo you want to hide is on your Facebook profile, change the visibility settings of that photo.)
  • If the content is on a website or page you don’t control, see if there is a way to request that it be removed. If the information isn’t removed from the original source, people will still be able to see if, even if it doesn’t appear in Google’s search results. (If the content is not removed from the source, it will reappear in Google’s search results when the site is indexed again.)
  • Check on the content again later. After the webmaster has made the change to the website, the information will still show up in Google for some time until Google updates its index.

3 – Create Positive Content

One way to have better content show up in the first couple of pages of Google when you name is searched is to create new content.

Here are some ways to do that:

  • Post on blogs and news sites that appear in search results. Write constructive comments that Google can associate with your name.
  • A personal or business blog – if you are committed to it – can provide a solid online presence. If you don’t like to write, you can shoot videos and publish them on your blog.
  • Posting content on YouTube and LinkedIn will also show up prominently in search results.
  • Reviews you post on Amazon.com will also show up in your Google search results.

4 – Make Sure Your LinkedIn Profile is Complete

A “complete” profile by LinkedIn standards is more likely to appear in search results.

Make sure you have these items in your LinkedIn profile:

  • Your industry and location
  • An up-to-date current position (with a description)
  • Two past positions
  • Your education
  • At lease three skills
  • A profile photo
  • At least 50 connections

5 – Review Your Facebook Privacy Settings

Lock down your social media settings during your job search. (This will not prevent your friends from sharing a screenshot of your posts/profile, but will limit who can see your posts.)

Do these six things:

  • Set your default sharing option to Friends.
  • Change the privacy settings for your previous posts (“Limit Past Posts”) so that previous posts are set to Friends. You can override the privacy setting of any individual post on that specific post, but this will change all your past posts at once.
  • Make your Facebook Friends list private so only you (select “Only me”) or only your friends (“Friends”) can see your Friends list. You can also customize it further by choosing “Specific Friends” or “Friends Except.”
  • Customize who can see your “Intro” details (education, current city, hometown, etc.).
  • Block your profile from appearing in search engines.
  • Change your privacy settings on photo albums.

On the topic of social media, please feel free to connect with us and follow along for more resources and tips on LinkedIn, Instagram, Twitter, Facebook, TikTok and YouTube!

Networking 101

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We have all heard that networking is key in getting a job. But what is a network? How do I identify who’s in it? And how do you actually do it?

  • What is a network? According to thebalancecareers.com, a career network is a group of personal contacts who can assist you in job search, learn about specific jobs /careers, and help you achieve your career goals.
  • Who is in your network? I suggest that you already have a network; you just have to realize it. Your network can include friends, relatives, parents of children’s friends, parents and relatives of your friends, club members, cousins, neighbors, current and previous co-workers and managers, suppliers, professional association contacts, your community contacts (civic leaders, clergy, etc.), and your doctor, financial advisor, or attorney. The above is just a starting point—your network is everywhere you are!
  • What’s next? Make a list of people and their contact information. If you think your list isn’t long enough, you can expand it in a number of ways:
  • Attend networking events (for example, those hosted by your professional organization, Chamber of Commerce, and tips groups). Attend association meetings and take advantage of educational opportunities.
  • Work as a volunteer. For example, in your industry association, the Membership Committee is a great place to start. The Program Committee (that plans events) or the Finance Committee (that helps line up sponsors) can also be good choices. Getting involved in any organization is beneficial. Volunteering is one of the best ways to network your way to new contacts.
  • Participate in an online community. This can be a social networking site like Facebook or LinkedIn, an alumni site (like Classmates.com), or your trade association’s website (which might have an elist or message board to connect members).
  • Contact your alumni groups. Your college or university should have an alumni association (often with a directory of members) that can be useful. You can mine the directory for contacts in your field, even if they didn’t graduate in the same year as you. Your alma mater connects you.
  • Read your local business journal to find out about growing companies. Pay particular attention to the “People” section (the section that highlights promotions and new hires at companies) and see if there are any contacts you can make. Record the names and contact information and get to work!
  • How to network. While you can reach out to everyone in your network to let them know you’re looking for ideas, information, advice, and referrals, it is more effective to take a targeted approach. For example, if you see an advertised opening for a position, go through your network and see who might be able to provide you with access to the hiring manager (or someone else who works at the company), information about that specific company (or the company’s position in the industry), or information about the specific position you’re seeking. You can use your network contact to make an introduction to a hiring manager — either asking them to pass along your résumé to that individual, introducing you directly, or allowing you to use their name when making an initial contact.

Don’t forget about using social media to reach out. LinkedIn is particularly effective in helping you take your existing contacts and leverage them into even more networking opportunities. You can see how you’re connected to a company or another individual using LinkedIn.  Use social media to arrange in-person get-togethers. For example, if you make a new contact on LinkedIn, if they are local, arrange to meet them in person. Technology makes networking easier, but face-to-face interaction is still the best way to network.

  • Don’t wait until you need a network! If you wait until you need to leverage your network to start one, you’re behind. Here are some keys to using networking effectively; 
    • You should constantly be building — and strengthening — your connections with your network. One of the easiest ways to do this is using LinkedIn. One of the most effective ways to improve your network, however, is through personal contact. Do something to build your network each and every day, whether that’s sending an email to someone you haven’t talked to in a while, or identifying someone new you want to meet.
    • Ask for help. Most people will be happy to help you — but you need to ask!
    • Be specific in what you’re asking for. A specific request for assistance (“Does anyone know someone who works in the accounting department at Company or Agency X?”) is more likely to be fulfilled than a general request (“I need a new job! Help!”)
    • Prepare for networking. Have business cards made that are strictly for networking. You can have cards made very inexpensively.
    • Follow-up. If a networking contact gives you advice, a lead, or information, follow up on that information — and then also get back to that person to let them know how it went.
    • “Give to Get.” By helping people who ask you for assistance, your network will be stronger when you need it.

Not on LinkedIn Yet? Here are 7 Reasons Why You Should Be

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What? You’re not on LinkedIn yet? What are you waiting for? While LinkedIn is de rigueur for the private sector, I see more and more federal agency managers using LinkedIn as well.

If you’re not already on LinkedIn these seven reasons outline why you should be on this critical professional social networking site.

  1. Because That’s Where The People Are. LinkedIn is the number one social network for professionals — and, arguably, the most important website for jobseekers — with more than 650M members worldwide. Not only are people you know already on the site (friends, family, co-workers, colleagues), but so are people you should get to know — recruiters, hiring managers, and your future co-workers.
  2. To “Dig Your Well Before You’re Thirsty.” In his book of the same name, author Harvey Mackay advocates building your network before you need it — and joining LinkedIn now gives you time to build your network of connections.
  3. To Strengthen Your Offline Network. LinkedIn helps you keep track of people you know “in real life” — what they are doing, where they work now, and who they know.
  4. To Reconnect With Former Co-Workers. Sometimes it’s hard to stay in touch with the people you used to work with — making it difficult to find them when you need them (say, to use as a reference in your job search). LinkedIn allows you to search contacts by employer, so anyone who listed that company in their profile can potentially be found in the search.
  5. Because You Can Establish Yourself as an Expert. One of the ways to be seen as a thought leader in your industry is to increase your visibility. A great way to do this is to write articles using LinkedIn Publishing. Anytime you post articles or a status update, these updates will be available in your profile, so people looking for you can see that you are actively engaged in this online community.
  6. To Be Found as a Passive Candidate. Having a robust LinkedIn profile — filled with your accomplishments and strong keywords — will lead prospective employers to you, even if you are not actively looking for a job. Recruiters especially are always searching LinkedIn to find candidates to match their search assignments.
  7. Because Your Presence on LinkedIn Can Help You Be Found Elsewhere Online. It’s common practice for hiring managers and recruiters to “Google” job candidates, and your LinkedIn profile will likely appear high up in their Google search results. A strong LinkedIn profile can enhance your candidacy, especially if you have a solid network of contacts, at least a few Recommendations, and you’ve supplemented the basic profile information with things like lists of your certifications, languages you speak, honors and awards, and/or your professional portfolio.

Branding Yourself on LinkedIn

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It’s been over a year since I last wrote about LinkedIn. In that time, LinkedIn has grown even more important—not less. If you are not using LinkedIn to brand yourself to potential employers, you are missing a huge opportunity. And if you haven’t looked at your LinkedIn profile in while, it’s probably past time to do a refresh.

When someone searches for you on LinkedIn, they will see 3 things: Your name, your LinkedIn Headline, and your location. In many cases, hiring managers will make the decision to read your full LinkedIn profile based on just these three things. Consequently, your LinkedIn Headline acts like a newspaper or magazine title. It gives the reader an idea of what your profile will include. Being specific results in a much better headline—but your headline should be more than just your job title. Great headlines attract attention, and the more people who view your LinkedIn profile, the better your chances of connecting with the right person who can lead you to your dream job.

Keywords also play an important part for you in being found by people who don’t know you on LinkedIn — this is particularly true for jobseekers who are hoping for contacts from prospective employers and recruiters. Keywords are a list of words and phrases that are related to your work — they are the words that a prospective employer would search for when trying to find someone like you. LinkedIn Headlines are searchable fields using the “People Search” function when someone is looking for particular skills, interests, qualifications, or credentials.

You can also incorporate keywords throughout your LinkedIn profile, including:

  • Your LinkedIn Headline
  • Current and former work experience
  • LinkedIn summary section
  • Specialties or Skills section

The keywords that you select for your profile must fit two criteria:

  • They must speak to what makes you unique and what you want to be known for.
  • They must align with what employers value — that is, what they want.

Choose your words carefully. When possible, incorporate in keywords — nouns or phrases that can be picked up through online searches and are prominently used in applicant tracking systems.

Although you can create different targeted versions of your résumé to target different types of positions, you’re limited to one LinkedIn profile—so make it count. Be specific and single out the training, experience, and/or results that set you apart. Someone who is reading your profile should be able to recognize YOU in it; if what you wrote could apply to anyone with your job title, go back to the drawing board. You don’t have to come up with anything earth-shattering – but remember that differentiating yourself will help you be found.

A couple of key things that will help you stand out on LinkedIn:

  • Write your Summary in the first person (after all, you’re talking about yourself).
  • Profiles with pictures attract 50-70% more inquiries than profiles without pictures. Have a good headshot of yourself. At a minimum, your photo should include your head and shoulders, not just your face. And remember, no extra arms over your shoulder!

Consider publishing on LinkedIn and commenting on others’ posts to increase your profile and demonstrate your expertise. Offer your opinion and expertise on key issues, dissect obscure (but job-related) topics, and link to other articles and blogs of interest.

Don’t forget to customize your LinkedIn URL (see: https://www.linkedin.com/help/linkedin/answer/87/customizing-your-public-profile-url?lang=en) and include the link on your resume!