Job Search

Numbers, Numbers Everywhere!

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I frequently discuss the importance of including metrics in your resume, during your interviews, in your self-assessments / accomplishment reports, and anywhere you can. People are always telling me that they don’t have these numbers or can’t remember them.

Numbers are important because they give context to your work and they prove your accomplishments. If you say that you lead a team or manage a budget or generate reports, I have no way of knowing whether that team is 2 or 200, your budget is $1 or $100M, or you generate 1 report a quarter or 1 per week. When you are in the middle of doing your job, it’s easy to forget the impact of your work. And of course readers of your resume, interviewers, etc., will not have the framework for knowing that context. It is important for you to keep track and share both the context of your work and your impact with others. One way to think about this is to answer the question, “how many, how much, and how often.”

To be more specific, here are some questions to consider to help you identify numbers to use in your career documents:

  • Size of your budget
  • Size of your team (and for those of you who are supervisors, how many direct reports, indirect reports?)
  • How large is your territory? How many states / countries do you cover?
  • How many people do you support?
  • How many projects do you oversee at one time? What is their dollar value?
  • How long are your reports? How often do you write them?
  • Are all of your team members in one place or are they geographically dispersed? And if so, over how many states / countries / time zones?
  • How much money did you save?
  • By what percentage (or number of days) did you reduce processing time?
  • How many customers do you have?
  • Can you show a “before” and “after” comparison to demonstrate your impact—and quantify it?
  • How many contracts did you approve? What was their total dollar value?
  • How much growth did you see in customers? In sales? In something else?
  • How quickly were you promoted?
  • Did you complete something ahead of schedule? If so, by how many days / months?
  • Did you bring a project in under budget? If so, by how much in dollars?
  • How many audit findings did you identify? How many did you resolve?
  • What is your response time? Does that represent an improvement?
  • Did you reduce complaints? By how much?
  • Did you increase “clicks,” engagement? Morale? Something else? Be specific.
  • Did you reduce turnover / improve retention?
  • Did you increase profits / sales revenue / donations?
  • What was the average rating of classes you taught? How many classes? How many participants?
  • Did you reduce the error rate? By how much?

You get the idea! And of course, when using numbers in your accomplishments, be sure to use actions verbs: increased, shortened, improved, reduced, generated, etc. Be sure to track your numbers throughout your career so you have them available when needed. Using numbers in your resume, during interviews, and elsewhere to tout your accomplishments and provide context to your work is a real differentiator and will make you standout.

How Long Should I Expect to Spend on My Resume?

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I am often asked how long writing a resume should take. There are several ways to answer this question; the first one depends on whether you are prepared with all of your information before you sit down to write. And whether you are writing a private sector or federal resume—or both!

Here is what you need to have ready to prepare a strong resume before you sit down to write:

• A target job posting. Key words are essential. You’ll need to identify the key words of the postings or kind of job you are pursuing. If you are writing a resume for the private sector, you should assume that your resume will be “read” by Applicant Tracking Software (ATS) which will search for key words. If you are writing a federal resume, you should know that USAJOBS is not an ATS; however, Human Resources (HR) professionals will be reviewing your resume to ensure your experience as outlined in your resume matches the qualifications sought—and the best way to demonstrate that is through the use of key words.

• Your work history for the past 10 or so years. It never ceases to amaze me how many people do not accurately track their titles, employers, and month/year of employment. All employers want to know this and you need this information on hand before you start drafting your resume. Most employers do not need the specific start date (only month and year) but some federal job postings do request actual dates, in addition to month and year.

• Metrics related to your current job (and ideally the ones past too). Metrics give your work context and it is important to use them as often as possible. What is the dollar value of your budget? How many people do you supervise? How long are your projects? Any place you can include a number, you should; this will be a real differentiator in your resume. Again, numbers are something you should track throughout your career—it’s almost impossible to remember them over a long period of time.

• Achievements. It is not enough to include duties in your resume; employers want to know how you have added value / made a difference. Try to track your achievements over the course your career. It’s not enough to list your duties on your resume; you can differentiate yourself by demonstrating that you not only did your duties but that you did them well. Try to have at least 3-5 achievements for your current job (assuming you’ve been in it for a couple of years). Again, having achievements can make you stand out from other candidates who have essentially the same experience.

• Education information, along with professional certifications, awards, professional development, and other details. While all resumes need education (although skip your graduation date if you graduated more than 5 years ago) and professional certifications (CPA, PMP, PE, IT certifications, etc.), in most cases you should only include awards and professional development on a federal resume.

Only after you have gathered all of your relevant information, is it time to start writing. How long should that take? If you are writing a private sector resume, assume it will take you at least 4 to 6 hours (or more); if you are writing a federal resume, assume a minimum of 6 to 8 hours.

These timeframes are minimum and do not include time for editing and revision. Nor are they illustrative of how long it takes to prepare an executive or Senior Executive Service (SES) resume. And I always recommend that you walk away from your draft for at least a day so you can review it with fresh eyes.

Tell me about yourself: 5 Strategies for Creating a Strong Brand

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You may have heard about branding yourself and wondered what it has to do with you; after all, you’re a person, not a product. That’s where you’re wrong!

Whether you’re looking for a new job or seeking a promotion—or even wanting to be well regarded at work, branding yourself is essential. Your brand is what makes you stand out from everyone else. What is branding? Branding is about how others see you and how you see yourself. Obviously, you’ll want to control the narrative as much as possible.

How can you go about establishing your brand? Recognize that branding yourself is about understanding yourself, how you are known to others (basically your reputation), and how want to be known. It needs to be authentic to you. It is both your real self and your online self—and those need to match.

Here’s how to get started on identifying and creating your brand:

1. Think about what makes you unique. Where did you grow up? What are your special talents and skills? What do people say about you? What are you known for? What do you care about? Write these things down. This is part of understanding who you are.

2. What does your current employer want / need? What about prospective employers? When employers are considering you for promotion or hiring, they want to know what you offer—in the context of what they need. Is there a match between who you are and what your current / future employers are looking for?

3. Create your value proposition. Sum up your brand in one sentence. It should be easy to say, understand, and remember. This will be the essence of your resume, your LinkedIn, and your answer to “tell me about yourself.” This will not be identical across all platforms but it should be consistent.

4. Communicate your brand and value. How do you communicate to your current and future employers? The obvious ways include your daily interactions, your resume, and your LinkedIn presence. All of these should be consistent and communicate the same message. Almost all employers (and yes, even government employers) will do an online search of applicants. What is your online presence? Does it match what your resume says about you? How you behave on a daily basis? If not, you have work to do. Your message needs to be consistent across the board.

5. Reinforce your brand. It’s not enough to put a brand out there. You have to reinforce it. If you say you’re an expert, prove it. Post articles about your expertise. Comment (appropriately) on others’ posts. Be yourself. And keep it up; you do not want to be static; this is not a “one and done;” you want to manage your brand so that it stays fresh and current.

Creating and maintaining your brand takes time and effort. But taking the time to do it right is time well spent. After all, your brand is yours alone and your career is worth it!

You’ve Been Hired, Now What?

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The job search is daunting — at times, it can feel hopeless, frustrating, and downright exhausting. And when you do land the job, challenges arise that the best of us need help to navigate.

Career books are a great source to turn to, no matter what stage of your career you’re in — whether you’re decades in at your organization or are looking to start a new career path altogether.

Here are 10 of the best career books to help you think about your career in a new way and get ahead:

1. The First 90 Days: Critical Success Strategies for New Leaders at All Levels: By Michael D. Watkins
If you’re in a transitional period of your career, this is for you. Watkins focuses on the challenges of moving into a new role and knowing how to navigate the first three months of a new job. This book serves as your guide to every aspect of your transition scenario.
2. So Good They Can’t Ignore You: By Cal Newport
This is an eye-opening book that discuses the notion that you should follow your passion in your career, rather than what you’re innately good at. Newport sets out to discover how people end up loving what they do — he can change the way you think about your career and how you go about creating a career you love.
3. Second-Act Careers: By Nancy Collamer
This is for those who are at retirement age, but aren’t quite ready to live their lives work-free. Collamer looks at this period of life as an opportunity to pursue a new passion while continuing to make an income. Read this book before you embark on your golden years.
4. The Pathfinder: By Nicholas Lore
This book is a considered a classic for a reason. For everyone from college graduates to someone considering a mid-life career change, this book can help you choose a new career — or look at your current one through a completely new lens.
5. How to Win Friends and Influence People: By Dale Carnegie
Dale Carnegie’s book will teach you how to make people like you — an essential part of climbing the ladder of success in both your professional and personal life. You’ll learn how to win people to your way of thinking and how to get what you want in your career.
6. The Seven Habits of Highly Effective People: By Stephen R. Covey
This book encourages internal changes that can completely change how you operate day-to-day. As people have claimed it as one of the most powerful books they’ve ever read, this can be beneficial for anyone on any career path.
7. The Third Door: By Alex Banayan
From Bill Gates to Lady Gaga to Larry King, this book has incredible one-on-one interviews with some of the world’s most successful people, with invaluable information on how they got there.
8. Crushing It: By Gary Vaynerchuk
Nowadays, more and more people are rejecting a traditional, corporate career path to try their hand at entrepreneurship. This book explores the lives of people who have made it on their own, and how creating a personal brand is vital to success.
9. Willpower Doesn’t Work: By Benjamin Hardy
Benjamin Hardy presents a unique argument against willpower and for altering your surroundings to achieve the success you’re seeking. This book will give you guidance on how to make the biggest decisions of your life, and how to invest in yourself to upgrade your life and happiness.
10. When: The Scientific Secrets of Perfect Timing: By Daniel H. Pink
It’s a common belief that timing is everything, but how do we act on that notion without leaving it up to fate? Pink dives into the science of timing, and how to take the guesswork out of the “when” aspect of decisions.

BONUS: If federal is your interest, please check out my books, published by FEDweek: The Complete Guide to Writing a Federal Resume, The Complete Guide to Interviewing for a Federal Job, and Making a Federal Career Transition.

Handbooks and guides here: FW books

Should My Job Search Be Taking This Long?

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Starting out a new job search is a huge step in any career — whether you’re trying to switch to a new industry completely, or are searching for a new opportunity in a field you’re already established in. There’s no set standard of time that a job search can take, which can leave room for a lot of frustration and bewilderment — like a never-ending uphill battle — especially if you’ve already been on the hunt for a while. So, if you’re looking for a new position, career, or industry, it is important to have realistic expectations on how long it will take.

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How to Find Key Words to Use in Your Resume

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While USAJOBS is not a traditional Applicant Tracking Software (ATS) system like most of the private sector uses, key words are still important. Whether you are applying for a position in the private, nonprofit, or government sectors, being able to identify and use key words is an essential skill. And it’s important not just to identify those key words, but also to use them in your resume.

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