Careers

LinkedIn by the Numbers

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As you know by now, LinkedIn is a powerful networking tool. I look at LinkedIn profiles every day and see that many users do not take full advantage of their profile. Character counts are changing regularly; here are some current character counts—check out your profile and make sure you’re taking advantage!

  • First name: 20 characters. If you have a formal name but use a nickname, this can be helpful. For example, Robert (Bob). This is 12 characters and allows people to search for you by either your formal or nickname.
  • Last name: 40 characters. BONUS: If you name is difficult to pronounce, LinkedIn has a feature where you can record your name; this is a great tool to use!
  • Headline: 210 characters. If you don’t create a headline, LinkedIn automatically uses your job title. Consider using a customized headline so you can include words that are specific to your industry. This is a search feature that recruiters use.
  • Customized URL: 30 characters. LinkedIn allows you to customize your URL; a customized URL allows you to remove the random numbers that LinkedIn assigns. A customized URL can be used on your resume.
  • About: 2,600 characters. This is a great opportunity to get personal and tell something about yourself; who are you? What do you bring to the table? What is your story? Using first person is acceptable, as is highlighting your achievements and the things that are important to you. This section can also be searched by recruiters so be sure to include key words from your industry.
  • Company name: 100 characters
  • Location / Industry: this is a predetermined list prepared by LinkedIn. Don’t forget to include your industry and location. As of this writing, LinkedIn as identified 148 industries ranging from law enforcement to shipbuilding to retail to farming to computers and everything in between. These too, are searchable by recruiters.
  • Job Title (100) / Job Description (2,000) each. Don’t forget to populate these sections.

LinkedIn offers lots of other section too including Education, Field of Study, Volunteer, Skills, Projects, Publications, Certifications, Languages, Awards, Courses, and Patents. Take a good hard look at your Profile and see what you can do to attract more views and connections!

What is a Career Portfolio & Why Should I Care?

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Have you thought about creating a career portfolio to highlight your accomplishments? While portfolios are expected in certain creative professions, jobseekers in the more traditional fields could also benefit from preparing one to display in an interview.

A portfolio or presentation binder illustrates your professional achievements. When beginning your portfolio, review your resume, your performance evaluations, and awards to identify and substantiate your qualifications. Start collecting this information and try to show off your accomplishments with images—for example, photos of your awards, your team or you in action, copies of letters of recommendations, events you’ve organized, etc. Choose only the best achievements and visuals and carefully cultivate items that provide concrete evidence of those skills.

Once you’ve gathered this information, then what? Find an attractive binder or portfolio to hold everything. With your binder in hand:

  • Create a logical order and structure—start with your most recent accomplishments and work backwards chronologically
  • If you have more than 20 pages, include a table of contents and list the included documents.
  • Depending on the breadth of your content, consider creating sections using divider tabs
  • Use clear sheet protectors and make sure all printed photos and documents are the highest quality of color.
  • Always use copies, never original documents.
  • Consider tailoring your portfolio for a specific job/position (leave pages out if specific positions do not require certain skills).

How can you use your portfolio?

  • Consider including it (or portions of it) on your LinkedIn Profile.
  • Review it to prepare for interviews. Studying your portfolio is a good way to refresh your memory about your achievements.
  • Bring it with you to your interviews. At the beginning of the interview, let the interviewer know you’ve prepared a “portfolio” that illustrates your qualifications and accomplishments.
  • Do not leave the portfolio unless you are asked to do so.

Building your portfolio from scratch will take some time, but you can start small and improve it as you go along. Don’t forget to keep it updated and when an opportunity presents itself, you’ll be ready to share!

End of Year Wrap-up

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Hard to believe that 2020 is coming to an end—this year has definitely been different for most of us. Let’s hope that 2021 allows us to get back to normal—whatever that might look like going forward. As you prepare for year end, there are a number of things that you can be doing to move your career to that next step:

  • Work on reaching out to your network. The end of the year is a great time to catch up with people you likely haven’t seen in months—or had occasion to interact with. Send holiday cards if you’re able; and if you do so, be sure to include a personal note. It doesn’t have to be long; a sentence or two to acknowledge the recipient.
  • Add your 2020 accomplishments to your resume. The end of the year is a great time to reflect on your achievements. Try to identify 2-3 ways you added value to your employer this year—and quantify it. Add those new achievements to your resume.
  • Review your LinkedIn Profile. If it doesn’t include your current job, add it. If you haven’t customized your LinkedIn URL, do so (see: https://www.linkedin.com/help/linkedin/answer/87/customize-your-public-profile-url?lang=en); it will make your profile more professional—and your new LinkedIn URL to your resume. Make sure that you have a professional photo, you have key words for your industry in the About section, and your headline (the words under your name) are other than the default which lists your job title. Doing these things will likely take you less than 30 minutes.
  • Assess your gaps. Are you missing a critical skill? Certification? Something else? Write down what you’re missing and make a plan to address it. For best success, take specific action: sign up for a class, find a buddy to hold you accountable, schedule time to practice what needs improvement.
  • Unhappy in your job? First, try to figure out why. Next, assess your strengths, weaknesses, and be honest—take an assessment if you need to. Identify what you want to do and whether you have the existing skills and experience to do so. If not, make a written plan to close those gaps and implement it.
  • Practice interviewing. Ask a friend or a colleague to give you a practice interview and record it. Spend 45 minutes (or longer) on your practice interview. You can use Zoom, Skype, or another platform—the platform doesn’t matter but the practice does. And when you watch your “interview,” do so critically and write down what you could do better—and practice again.
  • Identify what you wish you had done this year. And resolve to do it next year.
  • Prepare your answer to, “what do you do?” Everyone needs a good answer to this question. Make your answer interesting and engaging. Think about using this formula to craft your answer: what do you do/what you want to do + why you’re good at it + value you add.

Wishing you and your loved ones a safe, healthy, and joyous holiday season!

Good Interview Questions for Managers to Ask

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Since my first article this month explored Interview Best Practices for Hiring Managers, I thought it would be good to couple that article with some sample questions that managers can use. The best interview questions are job related; they can be behaviorally-based, or situational.

Behavioral questions are based on the premise that past behavior is the best predictor of future performance. These are recognizable because they start with, “Tell me about a time…” or “Give me an example when…”

Situational questions are similar but focus on how the applicant would handle a specific situation that he or she is likely to encounter. These kinds of questions typically open with, “What would you do if…”

Here are some questions that fit both categories and can be easily adapted, if needed, to specific jobs:

  1. Describe a time when you were faced with problems or stresses at work that tested your coping skills.  What did you do?
  2. Tell me about a time when you had to use your oral communication skills in order to get a point across that was important to you.
  3. Tell me about a specific occasion when you conformed to a policy even though you did not agree with it.
  4. Give me an example of a time when you used your fact-finding skills to gain information needed to solve a problem and then tell me how you analyzed the information and came to a decision.
  5. Describe a situation in which you were able to read another person effectively and guide your actions by your understanding of his/her individual needs or values.
  6. Describe the worst customer you have ever had and tell me how you dealt with him or her
  7. What would you do if you were asked to perform a task you had never done before?
  8. What would you do if you were committed to a particular project but your boss canceled it halfway through?
  9. Give me an example of a project you were a part of failed, despite your best efforts.
  10. What would you do if you were given a timeframe that you knew at the outset was totally unrealistic?

These kinds of questions allow you to ask job related questions AND find out a little bit about the candidate’s thought process, experience, and skills—in other words, see the person behind the resume! And do so in a way that minimizes the risk of making a bad selection and avoids potential legal pitfalls.

Thinking About Changing Careers?

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Changing careers is a major undertaking; it takes time and effort. You’ll need to assess yourself and your skills and think about how your existing skills might transition to a new career. You’ll also need to spend time researching your new career; this includes traditional research to learn about your new field, as well as networking with people who are already in it. You may also need to go back to school to learn new skills. And finally, you need to recognize that you may not be able to shift to a new career and retain your current salary (especially if you’ve been working in your industry for a long time).

If you’re still game, here are some questions to ask yourself:

  • Do you want to pursue a new job, or a new career?
  • Why do you want to make a change?
  • What do you LIKE about your current job/career?
  • What do you DO NOT LIKE about your current job/career?
  • What do you want your next job to do for you that your current job doesn’t. In other words, what will be different about your next job.
  • What is your dream job. What are the kinds of things you’d be doing each day if you were working in your dream job?
  • What are you most proud of in your past work experience? How does that translate into a new career?
  • How much do you need to make in your next job/career (each year)? How much do you want to make in your next job/career?
  • What tools do you need to move forward? More training / education? Updated resume? Updated LinkedIn profile?
  • Who can you work with to support you during your job search? Champions? People who might have ideas about your desired new role?
  • What 10 organizations would you like to work for, whether or not they have current openings?

These questions, of course, are just a start. Be prepared for the transition to take time and expect setbacks along the way. Don’t let fear of the unknown stop you; yes, you CAN change careers as long as you’re willing to be realistic, put the in the hard work, and get started. Assessing yourself and where you want to go is the first step. Good luck!

Advancing Your Career: Accepting Feedback

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All of us need feedback to be our best selves. And of course, we need a clear goal to strive towards. This article is about asking and accepting feedback; we’ll tackle setting goal setting at a later time.

Learning to accept feedback is hard; many of us are skeptical that the feedback we receive is correct or have difficulty understanding it. That being said, real feedback is invaluable; here are some ideas on how to solicit and use feedback:

  • Recognize that receiving asking for and receiving feedback requires trust; and trust does not come quickly. Before asking for feedback, make sure you have a real relationship with the people you are asking. And the people you ask are willing to be honest with you and not just tell you what you want to hear.
  • Ask for feedback from supervisors, peers, subordinates, and customers. We tend to interact with people at different levels differently. For maximum effectiveness, try to solicit feedback from those people who might see you from different perspectives.
  • Thank people for taking the time to provide you with feedback. Even if you think the feedback is off-base or not helpful, you should thank people anyway. And find a way to let them know that you took their feedback seriously.
  • Listen, write the feedback down and look for themes. Practice active listening and really pay attention to what people are telling you. Write down what people say (not while you’re sitting in front them). If you hear the same feedback from multiple sources, believe it—even if you disagree.
  • Develop a plan to follow up and track your progress. Set personal goals for improvement and establish measures so you can track progress. As an example, if the feedback you receive is that you need to broaden your contacts, be specific in your plan: “meet one new person each week and invite them to coffee,” rather than, “be friendlier.”
  • Follow up. Don’t expect immediate change. Give yourself a couple of months of practicing new behaviors and then go back to the people who originally provided you with the feedback to see if they can see a difference.

None of us are perfect and all of us can use improvement. By sincerely soliciting and integrating the feedback you receive, you can help push your career forward and meet your potential.