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Conduct a Social Media Audit, Part 1

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Nancy Segal is now the weekly career columnist for FEDWeek. This article was originally posted in the FEDWeek Career Forum.

Your online social media profile can positively or negatively impact your job search. While social media is currently more important in private sector employment than federal, do not let the sloppy management of your social media affect your career! This audit will help you evaluate whether your online accounts are helping or hurting your chances of employment.

More than half of employers say they have rejected an applicant because of what they have found on the jobseeker’s social media profiles.

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7 Reasons Why You Should Be on LinkedIn

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What? You’re not on LinkedIn yet? What are you waiting for? Join the 350 million people already there. These seven reasons outline why you should be on the social networking site.

  1. Because That’s Where The People Are. LinkedIn is the number one social network for professionals — and, arguably, the most important website for jobseekers — with more than 347 million members worldwide. Not only are people you know already on the site, but so are people you should get to know — recruiters, hiring managers, and your future co-workers.

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Still Think You Don’t Need LinkedIn?

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Lots of people are not on LinkedIn and when I ask them about it, they “pooh-pooh” me. Be that as it may, LinkedIn has more than 300 million members and two-thirds of them live outside the United States. Although the federal government is not a heavy user of LinkedIn recruitment tools (which is ultimately where LinkedIn makes its money), the Department of the Army has the third largest number of employees of any organization on LinkedIn, after IBM and Hewlett-Packard, according to an August 2014 (more than a year ago!!) report. (see http://www.businessinsider.com/linkedins-plan-for-the-future-2014-8).

Even if your agency is not using LinkedIn for filling positions (which they probably are not), it is still a valuable tool; a way for you to learn what your former colleagues and friends are doing, keep up with trends and learn about different organizations by “following” them, and establish a positive online presence and increase your professional credibility by using some of LinkedIn’s features such as publishing. If you have an interview scheduled, LinkedIn can be a great way to familiarize yourself with panel members. And, of course, if you are meeting with individuals from another agency, or even talking to them over the phone, a quick look at LinkedIn allows you to put a face with a name (assuming they have a picture posted), learn a little more about who you are working with, and ease those sometimes awkward transactions. Finally, even if you are not looking up your colleagues, they may well be looking for you.

So, if you are one of those people who does not “do” social media, you may want to rethink your approach. Look at the site. See who you know who is on it and how they are using it. You do not want to be left behind.

Do I Really Need a LinkedIn Profile?

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As many of you know, LinkedIn is a social networking site targeted toward professionals. In just over 10 years, LinkedIn has grown to more than 300 million members in 200 countries; LinkedIn is available in 20 languages!

If you are searching for a position in the private sector, you definitely need a strong LinkedIn Profile. Recruiters use LinkedIn to search for potential applicants—thousands of recruiters from thousands of companies use LinkedIn as their ONLY source for candidates so as a job seeker, you are missing potential opportunities if you do not have a good profile. Even if you are targeting organizations who do not use LinkedIn to recruit, many hiring managers are looking at your LinkedIn Profile before deciding whether to interview you.

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