Social Media

I’m in the Federal Government—Do I Really Need LinkedIn?

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I frequently hear from my federal clients that they don’t need LinkedIn. Have you wondered if that’s true?

While I think it is fair to say that LinkedIn plays less of a role in federal hiring than it does in the private sector, I still think it’s value-add.

Here are 6 reasons why:

  1. The federal government is present on LinkedIn; jobs are posted there. While the vast majority of federal positions are also posted on USAJOBS.gov, many are also posted on LinkedIn. And many agencies use the recruiter function on LinkedIn to reach out to candidates.
  2. It’s a great way to research agencies—and find out who you might know. Looking for a new agency? Applying for your first federal job? LinkedIn is a great source of information about agencies; most have a presence. And you’ll likely find someone you know who works for that organization; it’s a great way to find real information about an agency.
  3. Some agencies (and certainly some hiring managers) will look for you on LinkedIn before they call you for an interview. You want to be easily found. Of course not all agencies or hiring managers do this but many do—whether they admit or not.
  4. Interview preparation. Getting ready for an interview? Find out who is on your interview panel and look them up on LinkedIn. It might provide you with some useful information that you can use during your interview.
  5. Networking is critical to your career. There are over 2.4M federal employees on LinkedIn. The Army alone has more than 500,000 employees on LinkedIn. The Air Force (USAF), Defense Department (DoD), Health and Human Services (HHS), Department of Homeland Security (DHS), the Department of Veterans Affairs (VA), and the Postal Service (USPS), each have more than 100,000 employees who claim to work for those agencies—that’s another 600,000+ federal employees. And of course, that does not count the 220M users in the United States. Lots of possibilities.
  6. Establish yourself as an expert / get noticed. LinkedIn is a great place to showcase your experience and knowledge—as well as share the interesting things your agency is doing. I am not suggesting that you violate your agency’s ethics rules or share information that should not be shared; that still leaves you with plenty of other opportunities.

Looking for more information about LinkedIn? Check out our Resources which include bundles and ebooks about LinkedIn and more! You can also connect with and follow Solutions for the Workplace on LinkedIn too to stay up to date.

Social Media Scrub Checklist

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Thinking about looking for a new job? Scrub your social media first!

A checklist on a phone held by a person. Social media logos of Instagram, Facebook, LinkedIn, Google, Whatsapp, Twitter on the side that are connected.

1 – Google Yourself

If you have a common name, you will want to see what information is broadly available through a simple name search, but then also narrow it by your profession or geographic location. (For example: “Jane Jobseeker Public Relations” or “Jane Jobseeker Omaha.”)

Be sure you are logged out of your Google account before searching. Review the results on pages 1-3. Are there any links of concern to address? (Negative information about you, incorrect information, etc.)

2 – Clean Up Any Digital Dirt

If you identified any negative, false, or inaccurate information in your Google searches, take steps to try to have it removed.

  • Figure out who controls the content. (For example, if the photo you want to hide is on your Facebook profile, change the visibility settings of that photo.)
  • If the content is on a website or page you don’t control, see if there is a way to request that it be removed. If the information isn’t removed from the original source, people will still be able to see if, even if it doesn’t appear in Google’s search results. (If the content is not removed from the source, it will reappear in Google’s search results when the site is indexed again.)
  • Check on the content again later. After the webmaster has made the change to the website, the information will still show up in Google for some time until Google updates its index.

3 – Create Positive Content

One way to have better content show up in the first couple of pages of Google when you name is searched is to create new content.

Here are some ways to do that:

  • Post on blogs and news sites that appear in search results. Write constructive comments that Google can associate with your name.
  • A personal or business blog – if you are committed to it – can provide a solid online presence. If you don’t like to write, you can shoot videos and publish them on your blog.
  • Posting content on YouTube and LinkedIn will also show up prominently in search results.
  • Reviews you post on Amazon.com will also show up in your Google search results.

4 – Make Sure Your LinkedIn Profile is Complete

A “complete” profile by LinkedIn standards is more likely to appear in search results.

Make sure you have these items in your LinkedIn profile:

  • Your industry and location
  • An up-to-date current position (with a description)
  • Two past positions
  • Your education
  • At lease three skills
  • A profile photo
  • At least 50 connections

5 – Review Your Facebook Privacy Settings

Lock down your social media settings during your job search. (This will not prevent your friends from sharing a screenshot of your posts/profile, but will limit who can see your posts.)

Do these six things:

  • Set your default sharing option to Friends.
  • Change the privacy settings for your previous posts (“Limit Past Posts”) so that previous posts are set to Friends. You can override the privacy setting of any individual post on that specific post, but this will change all your past posts at once.
  • Make your Facebook Friends list private so only you (select “Only me”) or only your friends (“Friends”) can see your Friends list. You can also customize it further by choosing “Specific Friends” or “Friends Except.”
  • Customize who can see your “Intro” details (education, current city, hometown, etc.).
  • Block your profile from appearing in search engines.
  • Change your privacy settings on photo albums.

On the topic of social media, please feel free to connect with us and follow along for more resources and tips on LinkedIn, Instagram, Twitter, Facebook, TikTok and YouTube!

How do YOU Look on Camera? Tips for Video/Web Conferences

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While we’re telecommuting and social distancing, we’re all doing more videoconferencing now. This can be challenging as many of us have seen as members of the media—and the rest of us—are doing more of it. Here are some things you can do to up your game while videoconferencing.

  • Check out your space. Find a private place for the call or use headphones. Talk to anyone who lives with you to let them know you’ll be on a call. Turn off distractions. Consider creating a virtual background if your space is messy—many videoconferencing applications allow this.
  • Aim your camera at your face and look at the webcam (it should be at eye height). When you look into the camera, it appears to the other participants that you are looking at them directly. Don’t forget to check the lighting—natural light is best. If the light source is behind you, you may appear as a dark silhouette on the screen. Position a lamp or other light source in front of you. Sit a bit forward, not back. You want the closet thing to the camera to be your face, not your stomach!
  • Check the tech. Test your setup before the video conference starts. Make sure you have Internet connectivity and that your webcam and microphone are working. You may also have to download the software if it is the first time you are using the application. Consider using a USB-connected headset for an interview instead of using the computer’s speakers. Headsets are inexpensive and can provide a much clearer experience. And, if possible, use a wired Internet connection (plug directly into the Ethernet port) instead of using a wireless connection. If you’re also using your phone to call in, use a landline if at all possible. If using a cell phone, make sure the phone is charged (or plugged in) and has a strong cell signal in the area you are taking the call. If you are using a cordless phone, make sure the battery is charged. If you are using a laptop for the session, plug it in so you have plenty of “juice” (battery life) for the call. You do not want to have to dig for a cord to keep the computer from shutting down.
  • Keep your clothing color choice in mind. Check how the colors of your clothing appear on camera. Just like TV news anchors avoid some colors — and most small patterns, pick colors that will show up well on video. Jewel tones or pastel colors work best. Do not wear white or black. Dress from head-to-toe. You may think you do not need to wear pants since the other people on the conference call are only going to see the top half of your outfit. But you should always expect the unexpected. You never know when you might need to stand up. Pajama pants or shorts with a dress shirt, tie, and jacket just do not work.
  • Take care of the personal; use the restroom, grab a glass of water
  • Be focused; this includes being on time. Turn off notifications on your computer and close your other software programs. You do not want to be distracted by beeps every time you receive an email. It is easy to tell on a video if you are not paying attention, so keep your focus on the conference. Participate, but don’t be too quick to answer. With video, there is sometimes a delay or interference, so make sure you pause before answering a question to avoid overtalking the other participants. When talking, keep your answers brief and to the point. One of the biggest mistakes you can make on a video conference is not knowing when to stop talking.

When you’re not talking, be aware of your facial expression. Most of the time, when we are listening to someone else, we have a blank expression on our face. But on a video conference, a blank expression comes across as a frown. Keep a slight smile on your face.

What Can You Do to Be Ready for 2019?

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No matter what your individual politics, I think we can all agree that the shutdown is at best disappointing and at worst, a real threat to individuals, families, and the reputation of government employees, the vast majority of whom are committed to their work, their agencies, and the public. As I traveled during this holiday season, I went out of my way to thank the government employees I saw (TSA Officers, among others) to thank them for working without pay.

Read more

10 Ways to Improve How you Network

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We have all heard that networking is important but most of us would rather not do it. Here are 10 easy things to make networking easier

  1. Attend conferences and meetings that really interest you. This way you’re more likely to interact with people who have similar interests which will make it easier to talk to people.
  2. Organize your thoughts first. How will you answer questions about your interests? What specific talents, skills, and connections can you bring to the table? Practice saying those things out loud.
  3. Help others. Once you listen to what others have to say, you may begin to see how someone you know may be able to help that person. Be a connector!
  4. Follow up and follow through. Do what you said you would do; if you told someone you would be in touch, do it. If you said you would introduce people, do it. Send people you meet LinkedIn connection requests (with a customized invite, of course).
  5. Be approachable. Smile and be pleasant. To everyone. Enough said.
  6. Listen more than you talk. Everyone likes to be listened to. Listen actively, while looking at the person talking and not over their shoulder. Ask questions. Put your phone away.
  7. Always have business cards. If your organization won’t give them to you for free, buy them yourself—they’re not expensive. If you meet someone, offer your card and tell them that they are welcome to follow up. You’re likely to get one in return. Follow up on LinkedIn.
  8. Use people’s names. When you meet them, as you are separating, and throughout the conversation as appropriate. This helps make your connection more personal and you’re more likely to remember them if you run into them again.
  9. Network in different ways. These include casual contacts at official network events, professional associations, and online networks. Each serve their purpose and you’ll be more effective (and get to know more people) if you explore different networking venues. Be visible.
  10. If you’re still not sure, check out these resources (and of course, there are many more available as well): How to Work a Room, Susan RoAne; Never Eat Alone, Keith Ferrazzi, and Networking Like a Pro, Dr. Ivan Misner.

BONUS: Networking doesn’t have to be a special event. Any conversation you have has the potential to be a networking opportunity! Its about establishing and maintaining connections with people, not just meeting them.

Make Your Job Search Part of your Routine, Always Network

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I often hear comments along the lines of, “I’ve never had to look for a job, they have always just fallen into my lap.” While that may have been true in the past, for most of us, a successful job search requires organization and effort. You will need to develop a routine to be successful in your job search. It is important to do something to move your job search forward every day. You will need to create a new set of priorities and schedules—and write it down so you can hold yourself accountable.

Since you’re employed but seeking new opportunities, you need to make an extra effort to make time for your job search. Be consistent in the amount of time you spend each week looking for a job. Don’t spend 40 hours one week and then nothing for the next two weeks! The hardest part is getting started. Once you get the momentum into your search, you will want to keep moving forward. Set a schedule and stick to it.

First you need to decide whether you’re looking for another federal job or if you want to transition to the private sector. If you want another federal job, you should create a search agent on USAJOBS. The search agent should target the agencies, positions, grades, and occupations you’re interested in. You should also update your federal resume, making sure to include quantifiable accomplishments and metrics to give your work context. In addition, take a look at your LinkedIn Profile (you have one, right?). While the federal government doesn’t typically use LinkedIn to conduct job search, hiring managers will often look at LinkedIn to “check you out” prior to interviewing. You can and should use LinkedIn for networking—reach out to potential contacts and let them know you’re thinking about making a change, and ask them to notify you if they have an opening that might be of interest. You should also network in person; attend professional meetings if possible and let your friends and others know that you’re open to a job change.

If you have decided to transition to the private sector, the underlying concepts are the same; you need to have a private sector resume that uses key words, has accomplishments and metrics, and shows that value you offer to a potential employer. If you haven’t written a private sector resume in many years, please know that they have changed. The old “objective” statement at the top of the resume has been replaced with a “qualifications profile” that immediately showcases who you are and what you have to offer a prospective employer. Likewise, it is considered old fashioned to include a section on references in your resume; instead, you should have a separate reference page.

Unlike the federal government, most of the private sector uses Applicant Tracking Software (ATS) to screen applicants. If you’re applying online for a position — whether through a company’s own website or a portal like Indeed or Monster — it’s likely that your resume and application will be entered into a database. This makes ensuring that you customize your resume for each job posting essential, as ATS is searching for key words.

Networking is essential for a private sector job search; even with the widespread usage of ATS, it’s humans that still do the actual hiring. Having a referral from someone already in the organization you are targeting is very helpful. Research consistently indicates that more than 40% of jobseekers identify networking as the reason they found their most recent job. Social media is also critical to your private sector job search; many recruiters and companies use LinkedIn to “source” applicants. Your LinkedIn presence should present a positive professional image—and your other social media, such as Facebook, should not undercut that image. You should also make sure that the job titles and dates on your resume match those on LinkedIn.

It is also important to track your job search. Keep a list of the jobs you applied for, the dates you applied, and the results. You may also want to keep copies of the specific job postings so that you can properly prepare for interviews when called. Prepare a list of people in your network and then develop a log of when you reached out, what you discussed, and any appropriate follow up. Sign up with various job search boards, but be careful about putting personal information such as addresses, social security numbers, and the like, in the public domain. Read professional journals so you know what is going on in your industry. Attend job fairs. Develop your references. And most importantly, do something every day to further your job search!