7 Things You Can Do to Finally Get Started with LinkedIn

LinkedIn is used more in the private sector but there are many federal agencies (the US Department of the Army is the largest LinkedIn user in the world) that won’t interview you for a job if they can’t find you on LinkedIn. Instant pass.

I often encounter federal employees that still haven’t heard of LinkedIn or who don’t have profiles; so whether you’re actively looking for a job or not, there is no excuse for not getting started.

Here are 7 quick things you can do to get going:

Create a profile and customize your LinkedIn URL. Here’s how: https://www.linkedin.com/help/linkedin/answer/87?lang=en. Having a custom URL is a great differentiator.

Include a photo. People want to know what you look like. Please make your photo professional. Your photo should show your face (rather than your whole body). No extra arms hanging over your shoulder or beer cans in your hand. And if you are transitioning from the military, your photo should be a civilian one—don’t forget to smile; you want to look approachable and friendly.

Put together a strong Headline. This is the line under your name. LinkedIn will provide a default headline (your job title) but this can (and should) be edited to be more representative of who you are. You can make this your branding statement or use it to target jobs you’re interested in. You can even separate thoughts or concepts by using symbols such as: ► or * or │ or ▪. Be sure to use symbols that are common across Word. You are allotted 120 characters for your LinkedIn Headline. Here’s my LinkedIn Headline as an example: Federal Human Resources Training & Job Search Expert. Here’s another: Program/Project Management ► Business Development ► Operations ► Aviation /Air Advisor ► Pilot ► Trainer.

Create a strong summary. You have 2000 characters to create a strong statement about who you are. Don’t just copy and paste your Skills Summary from your resume. Show some personality but be sure to include your qualifications and experience so that your profile will “pop up” in the algorithms. If you are transitioning military, be sure to translate your military experience into “civilian-speak”.

Populate the Experience section. Include your jobs from the last 10 or so years (going back 30 years not required or recommended). Again, this should not be a copy and paste of your resume. Show quantifiable results and use the key words from the industry you are targeting. And military transitioners: don’t forget to translate!!

Include skills on your LinkedIn; again, this is a great way to be seen in the algorithms. Only include skills that are associated with your target position(s). And make sure to capture them all. If you’re not sure what skills are appropriate, take a look your ideal job postings and identify the common words across them. Wordle may help: www.wordle.net.

Create connections. Reach out to people you know to up your connections. Show you’re an active user. And, when you connect with people, send them a personalized (not the default) connection request. Aim for 300+ connections.

We can fight the growth of social media, or we can use it to our advantage. LinkedIn a targeted toward professionals who want to find a way to stay in touch and keep up with colleagues and trends in their industry. Why wouldn’t you take advantage of this free, powerful tool?

LinkedIn Profile Checklist

How Good is Your LinkedIn Profile? If you are a do-it-yourself-er, you may want to see how your LinkedIn Profile stacks up. Check out this self-assessment worksheet for LinkedIn:

Profiles that are considered “complete” by LinkedIn’s standards receive 40 times more “opportunities” (contacts from prospective hiring managers and recruiters) than incomplete profiles, according to LinkedIn’s research. LinkedIn has its own criteria for “profile completeness.”

These are the items you need to have on your LinkedIn account in order to have a “complete” profile, according to LinkedIn:
• Your industry and location
• Up-to-date current position (with description)
• Two past positions (under “Experience”)
• Your education
• Skills (minimum of three)
• Profile photo
• A minimum of 50 Connections

A picture is worth 1,000 words. Is your LinkedIn profile photo giving the right impression?
• You have a photo on your LinkedIn profile
• The photo is appropriate for a business profile (not a glamour shot)
• Face is clearly recognizable (in focus, close up, looking at camera)
• Photo is high resolution (sharp, clear)

For your LinkedIn profile to help you reach your personal and professional goals, you must be able to communicate what makes you exceptional and compelling — this is your personal positioning, or “brand.”

Ensure that:
• Information in your LinkedIn profile is concise yet comprehensive and provides a good representation of your career and qualifications
• Keywords relevant to your job target are woven throughout your LinkedIn profile (helping increase your ability to be found online)
• This profile answers this question: “Would I want to hire someone with this profile?”
• The profile is attention-getting and persuasive

Do you make these mistakes with your LinkedIn profile?
• Profile is focused on a single job target. 
(Mistake: An unfocused profile tries to be “all things to all people”)

• Profile is written from the correct point of view. 
(Mistake: An informal profile written in third-person, or a formal profile written from the first person point of view – most LinkedIn profiles should be written in first person.)

• You use all the content sections available to you 
(Mistake: Not including information in all relevant sections 
— i.e., Honors & Awards, Languages, Certifications, Courses, Patents, Projects, Publications, etc.)

• Your Profile includes several positive Recommendations 
(Mistake: Not asking for Recommendations; not having enough Recommendations on your profile)

Do These 10 Things to Get that Federal Job You Want

As we get closer to the holidays, everyone gets busy and distracted on personal matters. However, you can take advantage of the slowdown to up your government job search game.

Here are 10 easy things to do that won’t take much time but will pay dividends!

  1. Double-check your USAJOBS Profile. Make sure it is up-to-date in terms of your contact information, your eligibilities, etc. Veterans, this is especially important as you want to ensure that your eligibilities count.
  2. Understand your eligibilities. Do you have veterans’ preference? Do you have status? Are you eligible for reinstatement? Are you Schedule A eligible? A military spouse? Understanding your eligibilities and what they mean will help ensure you apply for jobs for which you are eligible.
  3. Turn on the feature that automatically notifies you when the status of your application changes. Under what was known as “hiring reform,” agencies are supposed to notify via email: A) when your application was received; B) whether you were rated qualified or unqualified; C) whether your application was sent to the hiring manager; and D) when a selection is made. While it is true that agencies don’t always take these steps (or the steps aren’t always taken in a timely manner), you still want to sign up for this feature.
  4. Create a search agent on USAJOBS to automatically send you job postings that meet your criteria.
  5. Make sure your resume is up-to-date so that you’re ready to apply for the job postings which have quick close dates.
  6. Add accomplishments to your resume, at least for your current job. You should include at least one achievement for each year in your current job. If you’ve been in your current job less than one, apply the concept your prior job.
  7. Get rid of jobs on your resume that are more than 10 years old. Employers want to know what you have done recently and be assured that you’re not resting on your laurels. If you were the hiring manager, would you want to pick someone who had not done the job in 20 years or someone who is doing it now?
  8. Apply for jobs for which you are qualified for. This is more than having time-in-grade; you need to have the specialized experience too.
  9. Review the questionnaires associated with each job posting before deciding whether or not to apply. You can review the questionnaires without applying; most postings have a link to view the questionnaire. If you cannot provide the highest and best answer to the vast majority of questions, you may not be rated as best qualified.
  10. Make sure you use key words from the job posting in your resume; make it easy for the HR people to see that you’re qualified.

BONUS: Still not sure you know what to do? There are many free training sessions offered on using USAJOBS and applying for a government job. Bookmark: https://www.usajobs.gov/Notification/Events/ and keep checking!

10 Things You Can Do Right Now to Improve Your Resume

Most of us are looking for quick and easy things to improve our resumes without a lot of work or time. Here are 10 things you can do; all totaled, these should take less than 30 minutes:

  1. Is your education listed first? If so, move it to the end unless you have no work experience. Most employers value your work experience more than your education. EXCEPTION: if you are an academic and presenting a formal CV.
  2. Are there tables embedded in your resume? If so, remove them.
  3. Does your resume go back more than 10 years or so? If so, eliminate your earlier work experience; employers want to know what you have done lately.
  4. Do the dates and jobs on your resume match the dates and jobs on your LinkedIn Profile? If not, make them match.
  5. Does your resume include a Hobbies section? A Personal section? Something similar? Delete them; everything on your resume should be focused on your target job.
  6. Does your resume include references? Or the statement, “references available upon request”? If so, delete this; all employers know that you will provide references if asked.
  7. Do you still have your college graduation date? And it was more than 10 years ago? Delete it.
  8. Is your private sector resume more than 2 pages? It shouldn’t be. Likewise, if your federal resume is ONLY 2 pages, more content is needed. A typical federal resume is 4-6 pages.
  9. Do you have an objective statement? If so, get rid of it; your objective is to get the job! Which is implied by applying for it.
  10. Does your resume have typos or grammatical errors? Not sure? Ask someone else to read it and fix them.

BONUS: Does your resume contain key words for the positions you’re targeting? If not, add them. It’s not about knowing that you can do the job but proving that you already have!

Writing A Senior Executive Service (SES) Resume

While you are probably familiar with writing a resume, writing your SES resume is somewhat different. Not only must your resume include the required information for federal resumes, it must also show your executive-level experience and accomplishments. Typically grade 15 work (and sometimes grade 14, depending on the specific position) meets the basic qualifications requirement; therefore, your resume should focus on your highest-level work—there is no need to focus on earlier work experience – most resumes only go back about 10 years or so. In addition, like with other resumes, your executive resume should include the key words from announcement, as well as the five Executive Core Qualifications (ECQ), and as many of the sub-competencies as possible, in addition to the key words from technical qualifications.

Before starting to put your resume together, you should carefully review the job posting, especially the technical qualifications (TQs; also known as Professional Technical Qualifications or Mandatory Technical Qualifications). If you cannot provide specific examples of when you demonstrated each of the TQs, you should probably pick another announcement.

Additionally, you should carefully check the “how to apply” section of the announcement for any special requirements, such as a transcript, performance evaluation, supervisory endorsement, references, or something similar. You do not want to be applying at 11:59 PM on the closing date and find that you are lacking a critical document! Finally, you should carefully check the announcement to determine any character limits, font sizes, or application requirements (such as no uploaded resumes) before you start writing.

An executive resume typically includes several parts:

  • Executive Qualifications
  • Executive Experience and Achievements
  • Professional Leadership Development
  • Awards and Honors
  • Professional Presentations and/or Publications
  • Relevant Certifications and/or Licenses
  • Education

This is a lot of content; in most instances, your federal executive resume will be five or six pages. While this may sound long, it is important to remember that from a Human Resources (HR) review perspective, if it is not on your resume, you did not do it. So, a traditional two-page resume will rarely get your application in front of the agency Executive Resources Board (ERB).

Many agencies are restricting SES resumes to 5 pages. In these situations, many agencies are considering the resume as the entire application; in this case it is critical that you demonstrate your executive leadership through your resume. This means focusing on the language of the ECQs in addition to your technical qualifications. Do not rely on your resume “passing” because you are already in the agency. Throughout your resume, be sure to include metrics to give your work context (how many people do you lead? What is your budget? Etc.) and accomplishments to demonstrate that you can achieve results.

In addition to the above-mentioned parts, be sure to include all required information such as your title, job series, and grade, name of your supervisor, etc. Check the announcement to see if your Social Security Number is required (or prohibited). You do not want to be disqualified for failing to follow the rules.

Since veterans’ preference is not a consideration in the SES, this is less important in your executive resume. However, if you have military leadership experience at a high level (typically Colonel or above), you may want to include it in your SES resume.

10 Mistakes You’re Making on LinkedIn

Mistake 1: You’re not on LinkedIn. If you’re not, you need to be—even if you’re working for the government! While LinkedIn is used more in the private sector than in the government, the US Army has the largest number of “employees” of any company in the world. And in some agencies I work with, if you’re not on LinkedIn, you won’t get an interview.

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