Numbers

LinkedIn by the Numbers

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As you know by now, LinkedIn is a powerful networking tool. I look at LinkedIn profiles every day and see that many users do not take full advantage of their profile. Character counts are changing regularly; here are some current character counts—check out your profile and make sure you’re taking advantage!

  • First name: 20 characters. If you have a formal name but use a nickname, this can be helpful. For example, Robert (Bob). This is 12 characters and allows people to search for you by either your formal or nickname.
  • Last name: 40 characters. BONUS: If you name is difficult to pronounce, LinkedIn has a feature where you can record your name; this is a great tool to use!
  • Headline: 210 characters. If you don’t create a headline, LinkedIn automatically uses your job title. Consider using a customized headline so you can include words that are specific to your industry. This is a search feature that recruiters use.
  • Customized URL: 30 characters. LinkedIn allows you to customize your URL; a customized URL allows you to remove the random numbers that LinkedIn assigns. A customized URL can be used on your resume.
  • About: 2,600 characters. This is a great opportunity to get personal and tell something about yourself; who are you? What do you bring to the table? What is your story? Using first person is acceptable, as is highlighting your achievements and the things that are important to you. This section can also be searched by recruiters so be sure to include key words from your industry.
  • Company name: 100 characters
  • Location / Industry: this is a predetermined list prepared by LinkedIn. Don’t forget to include your industry and location. As of this writing, LinkedIn as identified 148 industries ranging from law enforcement to shipbuilding to retail to farming to computers and everything in between. These too, are searchable by recruiters.
  • Job Title (100) / Job Description (2,000) each. Don’t forget to populate these sections.

LinkedIn offers lots of other section too including Education, Field of Study, Volunteer, Skills, Projects, Publications, Certifications, Languages, Awards, Courses, and Patents. Take a good hard look at your Profile and see what you can do to attract more views and connections!

Numbers, Numbers Everywhere!

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I frequently discuss the importance of including metrics in your resume, during your interviews, in your self-assessments / accomplishment reports, and anywhere you can. People are always telling me that they don’t have these numbers or can’t remember them.

Numbers are important because they give context to your work and they prove your accomplishments. If you say that you lead a team or manage a budget or generate reports, I have no way of knowing whether that team is 2 or 200, your budget is $1 or $100M, or you generate 1 report a quarter or 1 per week. When you are in the middle of doing your job, it’s easy to forget the impact of your work. And of course readers of your resume, interviewers, etc., will not have the framework for knowing that context. It is important for you to keep track and share both the context of your work and your impact with others. One way to think about this is to answer the question, “how many, how much, and how often.”

To be more specific, here are some questions to consider to help you identify numbers to use in your career documents:

  • Size of your budget
  • Size of your team (and for those of you who are supervisors, how many direct reports, indirect reports?)
  • How large is your territory? How many states / countries do you cover?
  • How many people do you support?
  • How many projects do you oversee at one time? What is their dollar value?
  • How long are your reports? How often do you write them?
  • Are all of your team members in one place or are they geographically dispersed? And if so, over how many states / countries / time zones?
  • How much money did you save?
  • By what percentage (or number of days) did you reduce processing time?
  • How many customers do you have?
  • Can you show a “before” and “after” comparison to demonstrate your impact—and quantify it?
  • How many contracts did you approve? What was their total dollar value?
  • How much growth did you see in customers? In sales? In something else?
  • How quickly were you promoted?
  • Did you complete something ahead of schedule? If so, by how many days / months?
  • Did you bring a project in under budget? If so, by how much in dollars?
  • How many audit findings did you identify? How many did you resolve?
  • What is your response time? Does that represent an improvement?
  • Did you reduce complaints? By how much?
  • Did you increase “clicks,” engagement? Morale? Something else? Be specific.
  • Did you reduce turnover / improve retention?
  • Did you increase profits / sales revenue / donations?
  • What was the average rating of classes you taught? How many classes? How many participants?
  • Did you reduce the error rate? By how much?

You get the idea! And of course, when using numbers in your accomplishments, be sure to use actions verbs: increased, shortened, improved, reduced, generated, etc. Be sure to track your numbers throughout your career so you have them available when needed. Using numbers in your resume, during interviews, and elsewhere to tout your accomplishments and provide context to your work is a real differentiator and will make you standout.