Interview

Tell me about yourself: 5 Strategies for Creating a Strong Brand

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You may have heard about branding yourself and wondered what it has to do with you; after all, you’re a person, not a product. That’s where you’re wrong!

Whether you’re looking for a new job or seeking a promotion—or even wanting to be well regarded at work, branding yourself is essential. Your brand is what makes you stand out from everyone else. What is branding? Branding is about how others see you and how you see yourself. Obviously, you’ll want to control the narrative as much as possible.

How can you go about establishing your brand? Recognize that branding yourself is about understanding yourself, how you are known to others (basically your reputation), and how want to be known. It needs to be authentic to you. It is both your real self and your online self—and those need to match.

Here’s how to get started on identifying and creating your brand:

1. Think about what makes you unique. Where did you grow up? What are your special talents and skills? What do people say about you? What are you known for? What do you care about? Write these things down. This is part of understanding who you are.

2. What does your current employer want / need? What about prospective employers? When employers are considering you for promotion or hiring, they want to know what you offer—in the context of what they need. Is there a match between who you are and what your current / future employers are looking for?

3. Create your value proposition. Sum up your brand in one sentence. It should be easy to say, understand, and remember. This will be the essence of your resume, your LinkedIn, and your answer to “tell me about yourself.” This will not be identical across all platforms but it should be consistent.

4. Communicate your brand and value. How do you communicate to your current and future employers? The obvious ways include your daily interactions, your resume, and your LinkedIn presence. All of these should be consistent and communicate the same message. Almost all employers (and yes, even government employers) will do an online search of applicants. What is your online presence? Does it match what your resume says about you? How you behave on a daily basis? If not, you have work to do. Your message needs to be consistent across the board.

5. Reinforce your brand. It’s not enough to put a brand out there. You have to reinforce it. If you say you’re an expert, prove it. Post articles about your expertise. Comment (appropriately) on others’ posts. Be yourself. And keep it up; you do not want to be static; this is not a “one and done;” you want to manage your brand so that it stays fresh and current.

Creating and maintaining your brand takes time and effort. But taking the time to do it right is time well spent. After all, your brand is yours alone and your career is worth it!

Make the Interviewers Love You! Part 1 of 2

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We all get nervous when it comes to interviewing. And if you are one of those who say that if you could just get the interview, you’ll ace it, you should be nervous! Interviews are not the time to wing it; preparation and planning is the key.

Interviews, whether in person, via videoconference, or on the phone, all require that you promote yourself, your qualifications, and your accomplishments. Here are 5 tips to make the interviewers love you:

Tip #1: Show your interest in the organization and the job. Be ready to articulate why the specific job and organization are a fit for you; know why you are applying (and saying you want a promotion is not the right answer!) and how this particular position leverages your skills, experience, and interests.

Tip #2: Research the organization, the position, interview panel members, and hiring manager. Google the organization; review their website, recent press, and strategic plan, as well as how the position fits into the organization’s strategy and mission. Check out your interview panel and hiring manager on LinkedIn so you can learn a little bit about their background and use that information to connect with them. This is not stalking—this is doing your research!

Tip #3: Be ready for “tell me about yourself,” and recognize that this is not a chance to share your biography. This is your opportunity to highlight your skills, experience, and accomplishments in a couple of pithy sentences. Of course, you want to tailor your response to the specific job you’re interviewing for. Practice your answer out loud and time it; aim for 45 – 60 seconds.

Tip #4: Have CCAR stories ready. You want to answer interview questions with specific examples / stories of your experience. The best framework to use for telling your stories is CCAR: context, challenge, action, result. Here’s an example:

Context: “I work as an IT specialist at a small local government agency. About a year after I started, the Director decided to update the agency’s website, my job was to test and launch the new website after it had been designed and developed.”

Challenge: “This was challenging because the website was 5 years old, used old technology, and no updates had been made since the original launch. In addition, I was given only 2 weeks for testing and launching—there was a lot of pressure.”

Action: “First, I created a comprehensive testing strategy and schedule for reviewing all of the new website’s content and graphics. I established daily check-ins with testers to ensure all timelines were met and all issues were identified and addressed. I also did a “soft launch,” to ensure that the new website worked in real time. To ensure user feedback during the soft launch, I added a pop-up short survey to encourage input from actual customers. Finally, I drafted a regular update schedule so that the new website would remain fresh in terms of content, as well as programming.”

Result: “As a result of these efforts, I launched a new website within the timeframe allotted to update it. Our agency receives a lot of positive feedback on the new website and it now serves as a model for other local government agencies’ websites. In addition, use of the updated website increased 20% within 6 months of updating.”

Tip #5: Use “I” when answering questions: While most of us grew up hearing that it is wrong to brag, there’s no “I” in team, etc., an interview is not the time to be self-effacing. Even though most of us operate as part of a larger team, most interviewers want to know about your personal contributions. You’ll need to temper your use of “I” so that you don’t off as a braggart and give credit to a group effort when due, but don’t forget that hiring managers are hiring YOU, and not your team.

What Can You Do to Be Ready for 2019?

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No matter what your individual politics, I think we can all agree that the shutdown is at best disappointing and at worst, a real threat to individuals, families, and the reputation of government employees, the vast majority of whom are committed to their work, their agencies, and the public. As I traveled during this holiday season, I went out of my way to thank the government employees I saw (TSA Officers, among others) to thank them for working without pay.

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15 Possible Questions to Ask During Your Interview

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Most interviews include time for you, the applicant, to ask questions. Do not let this opportunity go by and never say that you don’t have any questions! This is a great opportunity to show that you are interested in the position and the organization and you have given both serious thought. Here are 15 questions you might want to consider asking (you want to actually ask only 3-5):

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Five Things To Do Following an Interview

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Your interview went well, now what? For one thing, it is not time to rest on your laurels. You need to keep the momentum moving forward.

Here are 5 things to do following your interview:

1. Send a thank you note. If your interview was with the government, email is appropriate since most “snail mail” goes through testing before it is actually delivered. If you are interviewing with a company or nonprofit organization, then a handwritten note is still best.

2. Keep applying for other positions, even while you wait. Don’t put all your eggs in one basket. Some jobs never get filled. For example, the budget for the new position might not be approved. Or the responsibilities of the job opening may be distributed to one or more existing employees. Or an internal candidate may have suddenly become available, and the position is offered to him or her. There are many reasons why the position may never be filled at all.

Sometimes you were the best candidate that they had interviewed so far, but then someone whose skills and experience were an even better fit came through the door. Even though the job interview went well, you might not be offered the job. That’s why it’s important to keep applying for other jobs.

3. Develop any specific skills or knowledge that were mentioned in the job interview but that you’re weak in. Specific software platforms might be one example; knowledge of a specific law or regulation is another. Not only will this give you something to do while you wait, but it’s also an opportunity for you to demonstrate your serious interest in the position, because you can mention what you’re doing to strengthen your skills in your follow up with the interviewer or during a second interview.

4. Reach out to your network. If someone you knew at the organization who put in a good word for you with the hiring manager, be sure to check in with him or her after the interview. Your contact may be able to provide you with insight about the number of candidates interviewed, how your candidacy was perceived, and other valuable information about the hiring process and the organization culture. You can also look for connections or possible connections on LinkedIn who could put in a good word…of course you should have done this before the interview but it’s never too late!

5. Touch base with your references. Let them know that you’ve interviewed for the position (give them the job title and organization) and that they may be contacted. Make sure they have an updated copy of your resume. Ask them to let you know if they hear from the hiring manager.
BONUS: start preparing for the second round of interviews! Do more research about the organization If you anticipate you’ll be asked about a specific project you worked on, put together a brag book or portfolio to use in the second interview. Google the organization and find out what they’re working on, and how this job might impact their future plans. Be prepared!!