Interview

No, I Will Not Guarantee You That Your New Resume Will Result in a Job Offer

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I am often asked whether I will guarantee a job offer if someone uses my services for resume writing. Not only will I not guarantee that you will get a job, I encourage you to question anyone who makes that claim. Why? There are lots of things that go into getting selected for a job—your resume is only a very small part.

What are some of the other factors that go into determining whether you will get a job?

  • Are you actually qualified for the position(s) you’ve applied for? For example, do have the specialized experienced required (and not just time in grade), if you’re applying for federal jobs. Did you answer the questionnaire properly? If you’re applying for private sector positions, do you meet all of the qualifications?
  • Is the hiring manager just going through the motions of posting because he or she has to because of internal policy or some notion of transparency? Does the hiring manager have someone in mind (that isn’t you) but is just posting out of habit or again, internal policy?
  • Did you blow the interview? Perhaps you received an interview or were referred to the hiring manager; was your interview strong? How did you compare to the other candidates referred / interviewed?
  • Was the hiring manager required to hire someone else due to internal politics?
  • How many positions have you actually applied for? While it is certainly possible that you will get the first position you apply for, it isn’t all that likely. In many ways, applying for a new position is a numbers game. And, while I do not endorse applying for “everything”—also known as the “spray and pray” method, I do believe you need to be realistic about your chances. Most job postings result in hundreds, if not thousands of applicants.
  • Was there an actual position to be filled? Or was the posting in anticipation of receiving funding / approval for the position / whatever? Was it one of those federal postings I often see that are open in dozens of locations for all grades? If you read the fine print on those, it clearly says, “There may or may not be actual vacancies at the time you submit your application.”
  • Are you networking? Have you used LinkedIn or another source to identify people on the “inside” who might be able to assist you in learning about the organization, the position, and the hiring manager? Networking is critical to all job searches, federal and private sector.

The above represents just some of factors that go into a hiring manager making a decision. So, no, I will not guarantee you a job offer. I will guarantee you a best practice, competitive resume that is targeted toward your position of choice.

Tell me about yourself: 5 Strategies for Creating a Strong Brand

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You may have heard about branding yourself and wondered what it has to do with you; after all, you’re a person, not a product. That’s where you’re wrong!

Whether you’re looking for a new job or seeking a promotion—or even wanting to be well regarded at work, branding yourself is essential. Your brand is what makes you stand out from everyone else. What is branding? Branding is about how others see you and how you see yourself. Obviously, you’ll want to control the narrative as much as possible.

How can you go about establishing your brand? Recognize that branding yourself is about understanding yourself, how you are known to others (basically your reputation), and how want to be known. It needs to be authentic to you. It is both your real self and your online self—and those need to match.

Here’s how to get started on identifying and creating your brand:

1. Think about what makes you unique. Where did you grow up? What are your special talents and skills? What do people say about you? What are you known for? What do you care about? Write these things down. This is part of understanding who you are.

2. What does your current employer want / need? What about prospective employers? When employers are considering you for promotion or hiring, they want to know what you offer—in the context of what they need. Is there a match between who you are and what your current / future employers are looking for?

3. Create your value proposition. Sum up your brand in one sentence. It should be easy to say, understand, and remember. This will be the essence of your resume, your LinkedIn, and your answer to “tell me about yourself.” This will not be identical across all platforms but it should be consistent.

4. Communicate your brand and value. How do you communicate to your current and future employers? The obvious ways include your daily interactions, your resume, and your LinkedIn presence. All of these should be consistent and communicate the same message. Almost all employers (and yes, even government employers) will do an online search of applicants. What is your online presence? Does it match what your resume says about you? How you behave on a daily basis? If not, you have work to do. Your message needs to be consistent across the board.

5. Reinforce your brand. It’s not enough to put a brand out there. You have to reinforce it. If you say you’re an expert, prove it. Post articles about your expertise. Comment (appropriately) on others’ posts. Be yourself. And keep it up; you do not want to be static; this is not a “one and done;” you want to manage your brand so that it stays fresh and current.

Creating and maintaining your brand takes time and effort. But taking the time to do it right is time well spent. After all, your brand is yours alone and your career is worth it!

Make the Interviewers Love You! Part 1 of 2

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We all get nervous when it comes to interviewing. And if you are one of those who say that if you could just get the interview, you’ll ace it, you should be nervous! Interviews are not the time to wing it; preparation and planning is the key.

Interviews, whether in person, via videoconference, or on the phone, all require that you promote yourself, your qualifications, and your accomplishments. Here are 5 tips to make the interviewers love you:

Tip #1: Show your interest in the organization and the job. Be ready to articulate why the specific job and organization are a fit for you; know why you are applying (and saying you want a promotion is not the right answer!) and how this particular position leverages your skills, experience, and interests.

Tip #2: Research the organization, the position, interview panel members, and hiring manager. Google the organization; review their website, recent press, and strategic plan, as well as how the position fits into the organization’s strategy and mission. Check out your interview panel and hiring manager on LinkedIn so you can learn a little bit about their background and use that information to connect with them. This is not stalking—this is doing your research!

Tip #3: Be ready for “tell me about yourself,” and recognize that this is not a chance to share your biography. This is your opportunity to highlight your skills, experience, and accomplishments in a couple of pithy sentences. Of course, you want to tailor your response to the specific job you’re interviewing for. Practice your answer out loud and time it; aim for 45 – 60 seconds.

Tip #4: Have CCAR stories ready. You want to answer interview questions with specific examples / stories of your experience. The best framework to use for telling your stories is CCAR: context, challenge, action, result. Here’s an example:

Context: “I work as an IT specialist at a small local government agency. About a year after I started, the Director decided to update the agency’s website, my job was to test and launch the new website after it had been designed and developed.”

Challenge: “This was challenging because the website was 5 years old, used old technology, and no updates had been made since the original launch. In addition, I was given only 2 weeks for testing and launching—there was a lot of pressure.”

Action: “First, I created a comprehensive testing strategy and schedule for reviewing all of the new website’s content and graphics. I established daily check-ins with testers to ensure all timelines were met and all issues were identified and addressed. I also did a “soft launch,” to ensure that the new website worked in real time. To ensure user feedback during the soft launch, I added a pop-up short survey to encourage input from actual customers. Finally, I drafted a regular update schedule so that the new website would remain fresh in terms of content, as well as programming.”

Result: “As a result of these efforts, I launched a new website within the timeframe allotted to update it. Our agency receives a lot of positive feedback on the new website and it now serves as a model for other local government agencies’ websites. In addition, use of the updated website increased 20% within 6 months of updating.”

Tip #5: Use “I” when answering questions: While most of us grew up hearing that it is wrong to brag, there’s no “I” in team, etc., an interview is not the time to be self-effacing. Even though most of us operate as part of a larger team, most interviewers want to know about your personal contributions. You’ll need to temper your use of “I” so that you don’t off as a braggart and give credit to a group effort when due, but don’t forget that hiring managers are hiring YOU, and not your team.

What Can You Do to Be Ready for 2019?

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No matter what your individual politics, I think we can all agree that the shutdown is at best disappointing and at worst, a real threat to individuals, families, and the reputation of government employees, the vast majority of whom are committed to their work, their agencies, and the public. As I traveled during this holiday season, I went out of my way to thank the government employees I saw (TSA Officers, among others) to thank them for working without pay.

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15 Possible Questions to Ask During Your Interview

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Most interviews include time for you, the applicant, to ask questions. Do not let this opportunity go by and never say that you don’t have any questions! This is a great opportunity to show that you are interested in the position and the organization and you have given both serious thought. Here are 15 questions you might want to consider asking (you want to actually ask only 3-5):

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