Connections

Networking Mastery

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Research suggests that anywhere as many as 80% of jobs are filled through networking. Networking can also be an important factor in a shorter job search. But how can you exercise your networking muscle?

Here are 10 different areas to focus on as you build your network:

  • Networking Foundations
  • Building Connections
  • Strengthening & Deepening Connections
  • Broadening Your Network
  • Leveraging Social Media for Networking
  • Expanding Beyond Your Comfort Zone
  • Offering Value to Your Network
  • Going the Extra Mile
  • Deepening Relationships
  • Reflecting & Reinforcing Your Networking Efforts

Here are a few suggested actions in each of the areas to get you started; I’m sure you’ll be able to think of more!:

Networking Foundations
  • Define your networking goals (for example: finding a mentor, a certain number of new LinkedIn connections, five new job opportunities, etc.)
  • Set a specific target for the number of people you want to connect with during this challenge
  • Craft your 30-second elevator pitch (that clearly communicates who you are, and what you do) so you can use it with new contacts
  • Identify your top 3 ideal networking connections
Building Connections
  • Send a LinkedIn connection request (with a personalized message) to someone in your industry
  • Comment thoughtfully on someone’s LinkedIn post
  • Join a LinkedIn group relevant to your profession or industry and introduce yourself
  • Ask a colleague to introduce you to someone they know who could help you grow your network
Strengthening & Deepening Connections
  • Write a personalized follow-up email to someone you met recently
  • Reach out to an influencer in your field and ask for advice on a specific topic
  • Share an article or resource with someone in your network
Broadening Your Network
  • Attend an event outside your industry to meet people with different perspectives and meet new types of professionals
  • Attend a community volunteer event or participate in a charity event to meet new people
  • Send a LinkedIn message to a recruiter to inquire about career opportunities
Leveraging Social Media for Networking
  • Create a professional bio for your social media profiles that clearly states who you are, and what you do
  • Host a LinkedIn Live or Instagram Live session discussing a topic of interest and invite others to join and contribute
  • Curate a list of recommended resources (books, podcasts, tools) and share it with your network
  • Share a professional accomplishment on LinkedIn and tag people who helped you get there
Expanding Beyond Your Comfort Zone
  • Join a meetup group related to an interest you want to explore further
  • Reach out to someone who is a few steps ahead of you in your career and ask for advice
  • Attend a cross-industry event to expand your networking horizons
Offering Value To Your Network
  • Offer to write a testimonial or LinkedIn Recommendation for someone you’ve worked with
  • Share a job opportunity that may be a good fit for someone in your network
  • Make an introduction between two people who could benefit from each other’s expertise
Going the Extra Mile
  • Host a virtual “office hours” session where you answer questions from your network
  • Attend a conference and actively network with speakers and attendees
  • Send a “just checking in” email to someone you haven’t spoken to in a while, even if you don’t need anything from them
  • Send a thank you note to someone who has helped or mentored you recently
Deepening Relationships
  • Send a “check in” message to someone you haven’t talked to in a while
  • Ask a colleague or connection for feedback on a project or presentation
  • Invite a connection to a free industry-related event or webinar that could benefit them
  • Arrange for a casual coffee chat with someone you’ve recently connected with to get to know them better
Reflecting & Reinforcing Your Networking Efforts
  • Review your connections and identify key relationships you want to strengthen
  • Review your networking activities and determine which methods were most successful in helping you build meaningful relationships
  • Create a list of three action steps to continue improving your networking
  • Reflect on the types of people you’re connecting with and whether you’d like to broaden your network even further
  • Check-in with your key connections to see if there’s any way you can provide further value to them

Remember, the purpose of your network is not to get you a job but rather to build strong relationships to enhance your career through mutually beneficial relationships—whether it leads to a job or not. The time to build your network is NOW so it is there to support you no matter what happens to your career.