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No, I Will Not Guarantee You That Your New Resume Will Result in a Job Offer

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I am often asked whether I will guarantee a job offer if someone uses my services for resume writing. Not only will I not guarantee that you will get a job, I encourage you to question anyone who makes that claim. Why? There are lots of things that go into getting selected for a job—your resume is only a very small part.

What are some of the other factors that go into determining whether you will get a job?

  • Are you actually qualified for the position(s) you’ve applied for? For example, do have the specialized experienced required (and not just time in grade), if you’re applying for federal jobs. Did you answer the questionnaire properly? If you’re applying for private sector positions, do you meet all of the qualifications?
  • Is the hiring manager just going through the motions of posting because he or she has to because of internal policy or some notion of transparency? Does the hiring manager have someone in mind (that isn’t you) but is just posting out of habit or again, internal policy?
  • Did you blow the interview? Perhaps you received an interview or were referred to the hiring manager; was your interview strong? How did you compare to the other candidates referred / interviewed?
  • Was the hiring manager required to hire someone else due to internal politics?
  • How many positions have you actually applied for? While it is certainly possible that you will get the first position you apply for, it isn’t all that likely. In many ways, applying for a new position is a numbers game. And, while I do not endorse applying for “everything”—also known as the “spray and pray” method, I do believe you need to be realistic about your chances. Most job postings result in hundreds, if not thousands of applicants.
  • Was there an actual position to be filled? Or was the posting in anticipation of receiving funding / approval for the position / whatever? Was it one of those federal postings I often see that are open in dozens of locations for all grades? If you read the fine print on those, it clearly says, “There may or may not be actual vacancies at the time you submit your application.”
  • Are you networking? Have you used LinkedIn or another source to identify people on the “inside” who might be able to assist you in learning about the organization, the position, and the hiring manager? Networking is critical to all job searches, federal and private sector.

The above represents just some of factors that go into a hiring manager making a decision. So, no, I will not guarantee you a job offer. I will guarantee you a best practice, competitive resume that is targeted toward your position of choice.

How Long Should I Expect to Spend on My Resume?

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I am often asked how long writing a resume should take. There are several ways to answer this question; the first one depends on whether you are prepared with all of your information before you sit down to write. And whether you are writing a private sector or federal resume—or both!

Here is what you need to have ready to prepare a strong resume before you sit down to write:

• A target job posting. Key words are essential. You’ll need to identify the key words of the postings or kind of job you are pursuing. If you are writing a resume for the private sector, you should assume that your resume will be “read” by Applicant Tracking Software (ATS) which will search for key words. If you are writing a federal resume, you should know that USAJOBS is not an ATS; however, Human Resources (HR) professionals will be reviewing your resume to ensure your experience as outlined in your resume matches the qualifications sought—and the best way to demonstrate that is through the use of key words.

• Your work history for the past 10 or so years. It never ceases to amaze me how many people do not accurately track their titles, employers, and month/year of employment. All employers want to know this and you need this information on hand before you start drafting your resume. Most employers do not need the specific start date (only month and year) but some federal job postings do request actual dates, in addition to month and year.

• Metrics related to your current job (and ideally the ones past too). Metrics give your work context and it is important to use them as often as possible. What is the dollar value of your budget? How many people do you supervise? How long are your projects? Any place you can include a number, you should; this will be a real differentiator in your resume. Again, numbers are something you should track throughout your career—it’s almost impossible to remember them over a long period of time.

• Achievements. It is not enough to include duties in your resume; employers want to know how you have added value / made a difference. Try to track your achievements over the course your career. It’s not enough to list your duties on your resume; you can differentiate yourself by demonstrating that you not only did your duties but that you did them well. Try to have at least 3-5 achievements for your current job (assuming you’ve been in it for a couple of years). Again, having achievements can make you stand out from other candidates who have essentially the same experience.

• Education information, along with professional certifications, awards, professional development, and other details. While all resumes need education (although skip your graduation date if you graduated more than 5 years ago) and professional certifications (CPA, PMP, PE, IT certifications, etc.), in most cases you should only include awards and professional development on a federal resume.

Only after you have gathered all of your relevant information, is it time to start writing. How long should that take? If you are writing a private sector resume, assume it will take you at least 4 to 6 hours (or more); if you are writing a federal resume, assume a minimum of 6 to 8 hours.

These timeframes are minimum and do not include time for editing and revision. Nor are they illustrative of how long it takes to prepare an executive or Senior Executive Service (SES) resume. And I always recommend that you walk away from your draft for at least a day so you can review it with fresh eyes.

Tell me about yourself: 5 Strategies for Creating a Strong Brand

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You may have heard about branding yourself and wondered what it has to do with you; after all, you’re a person, not a product. That’s where you’re wrong!

Whether you’re looking for a new job or seeking a promotion—or even wanting to be well regarded at work, branding yourself is essential. Your brand is what makes you stand out from everyone else. What is branding? Branding is about how others see you and how you see yourself. Obviously, you’ll want to control the narrative as much as possible.

How can you go about establishing your brand? Recognize that branding yourself is about understanding yourself, how you are known to others (basically your reputation), and how want to be known. It needs to be authentic to you. It is both your real self and your online self—and those need to match.

Here’s how to get started on identifying and creating your brand:

1. Think about what makes you unique. Where did you grow up? What are your special talents and skills? What do people say about you? What are you known for? What do you care about? Write these things down. This is part of understanding who you are.

2. What does your current employer want / need? What about prospective employers? When employers are considering you for promotion or hiring, they want to know what you offer—in the context of what they need. Is there a match between who you are and what your current / future employers are looking for?

3. Create your value proposition. Sum up your brand in one sentence. It should be easy to say, understand, and remember. This will be the essence of your resume, your LinkedIn, and your answer to “tell me about yourself.” This will not be identical across all platforms but it should be consistent.

4. Communicate your brand and value. How do you communicate to your current and future employers? The obvious ways include your daily interactions, your resume, and your LinkedIn presence. All of these should be consistent and communicate the same message. Almost all employers (and yes, even government employers) will do an online search of applicants. What is your online presence? Does it match what your resume says about you? How you behave on a daily basis? If not, you have work to do. Your message needs to be consistent across the board.

5. Reinforce your brand. It’s not enough to put a brand out there. You have to reinforce it. If you say you’re an expert, prove it. Post articles about your expertise. Comment (appropriately) on others’ posts. Be yourself. And keep it up; you do not want to be static; this is not a “one and done;” you want to manage your brand so that it stays fresh and current.

Creating and maintaining your brand takes time and effort. But taking the time to do it right is time well spent. After all, your brand is yours alone and your career is worth it!

You’ve Been Hired, Now What?

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The job search is daunting — at times, it can feel hopeless, frustrating, and downright exhausting. And when you do land the job, challenges arise that the best of us need help to navigate.

Career books are a great source to turn to, no matter what stage of your career you’re in — whether you’re decades in at your organization or are looking to start a new career path altogether.

Here are 10 of the best career books to help you think about your career in a new way and get ahead:

1. The First 90 Days: Critical Success Strategies for New Leaders at All Levels: By Michael D. Watkins
If you’re in a transitional period of your career, this is for you. Watkins focuses on the challenges of moving into a new role and knowing how to navigate the first three months of a new job. This book serves as your guide to every aspect of your transition scenario.
2. So Good They Can’t Ignore You: By Cal Newport
This is an eye-opening book that discuses the notion that you should follow your passion in your career, rather than what you’re innately good at. Newport sets out to discover how people end up loving what they do — he can change the way you think about your career and how you go about creating a career you love.
3. Second-Act Careers: By Nancy Collamer
This is for those who are at retirement age, but aren’t quite ready to live their lives work-free. Collamer looks at this period of life as an opportunity to pursue a new passion while continuing to make an income. Read this book before you embark on your golden years.
4. The Pathfinder: By Nicholas Lore
This book is a considered a classic for a reason. For everyone from college graduates to someone considering a mid-life career change, this book can help you choose a new career — or look at your current one through a completely new lens.
5. How to Win Friends and Influence People: By Dale Carnegie
Dale Carnegie’s book will teach you how to make people like you — an essential part of climbing the ladder of success in both your professional and personal life. You’ll learn how to win people to your way of thinking and how to get what you want in your career.
6. The Seven Habits of Highly Effective People: By Stephen R. Covey
This book encourages internal changes that can completely change how you operate day-to-day. As people have claimed it as one of the most powerful books they’ve ever read, this can be beneficial for anyone on any career path.
7. The Third Door: By Alex Banayan
From Bill Gates to Lady Gaga to Larry King, this book has incredible one-on-one interviews with some of the world’s most successful people, with invaluable information on how they got there.
8. Crushing It: By Gary Vaynerchuk
Nowadays, more and more people are rejecting a traditional, corporate career path to try their hand at entrepreneurship. This book explores the lives of people who have made it on their own, and how creating a personal brand is vital to success.
9. Willpower Doesn’t Work: By Benjamin Hardy
Benjamin Hardy presents a unique argument against willpower and for altering your surroundings to achieve the success you’re seeking. This book will give you guidance on how to make the biggest decisions of your life, and how to invest in yourself to upgrade your life and happiness.
10. When: The Scientific Secrets of Perfect Timing: By Daniel H. Pink
It’s a common belief that timing is everything, but how do we act on that notion without leaving it up to fate? Pink dives into the science of timing, and how to take the guesswork out of the “when” aspect of decisions.

BONUS: If federal is your interest, please check out my books, published by FEDweek: The Complete Guide to Writing a Federal Resume, The Complete Guide to Interviewing for a Federal Job, and Making a Federal Career Transition.

Handbooks and guides here: FW books

Are You a Program or Project Manager?

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There are thousands of program managers / project managers in the federal government! If you are one of them (or want to be one of them), you should know about the Program Management Improvement Accountability Act (PMIAA). The PMIAA requires, in part, that most federal agencies designate a senior executive as their Program Management Improvement Officer (PMIO); in turn, the PMIO should implement a program for enhancing the role of program managers.

That program includes improved career paths and training.

The Office of Personnel Management (OPM) recently issued guidance that identified the key skills and competencies for program managers. The competencies were created based on focus groups that included more than 7,000 employees across government. These competencies are expected to form the frame for training and development of program and project managers going forward.

As an existing or aspirational program / project manager, think about your existing skills and experience in this framework; if you have gaps, and these competencies are relevant to your specific position, you may want to address any gaps through your Individual Development Plan (IDP).

I would also encourage you to think about these competencies as key words to be sure to include in your resume!

General Competencies

• Accountability
• Attention to Detail
• Conflict Management
• Creative Thinking
• Customer Service
• Decision Making
• External Awareness
• Flexibility
• Influencing/Negotiating
• Information Management
• Integrity/Honesty
• Interpersonal Skills
• Leadership
• Legal, Government and Jurisprudence
• Manages Human Resources
• Manages Resources
• Oral Communication
• Organizational Awareness
• Partnering
• Planning and Evaluating
• Political Savvy
• Problem Solving
• Reading Comprehension
• Reasoning
• Strategic Thinking
• Teaching Others
• Team Building
• Teamwork
• Technical Competence
• Technical Credibility
• Technology Application
• Writing

Technical Competencies

• Acquisition Strategy
• Business Process Reengineering
• Capital Planning and Investment Assessment
• Change Management
• Compliance
• Contracting/Procurement
• Cost-Benefit Analysis
• Financial Analysis
• Financial Management
• Knowledge Management
• Performance Measurement
• Program Management
• Project Management
• Quality Management
• Requirements Management
• Risk Management
• Schedule Management
• Scope Management
• Stakeholder Management

More information about the program and project management competencies can be found here: https://www.chcoc.gov/sites/default/files/PMIAA%20Competency%20Memorandum%20Attachment%20for%20CXO%20Councils.pdf.

How to Write Accomplishments & Show Your Value

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There are many people, sometimes 1,000 or more, applying for the same job. As an applicant, it is critical that you know how to differentiate yourself from others. There are lots of ways you can demonstrate your value—in a cover letter, in your resume, in your interview, and through your thank you note. No matter which way or ways you choose to show your value-add, the “how” is pretty consistent.

Follow these steps:

Track your achievements. Get in the habit of writing down (or using an electronic format) for your accomplishments throughout the year. Spend 5 minutes a week to make some notes. Not only will those notes be useful when you prepare your resume, they will be useful in writing your annual accomplishment report for your performance evaluation, preparing for interviews, etc. In that file, keep a copy of “kudos” received from customers, team members, and your boss, as well as awards and other recognition you have received.

Keep your numbers. In addition to tracking achievements, be sure to quantify those achievements. It’s one thing to say you saved money or increased productivity, using a number to describe the savings or productivity takes that achievements to a whole new level. When think about numbers, think: how many, how much, and how often.

Use strong language to describe your success.
There are lots of powerful verbs out there; use them! Some of the words you might use include:

  • Improved
  • Enhanced
  • Saved
  • Created
  • Developed
  • Reduced
  • Achieved
  • Identified

Think CCAR. CCAR (context, challenge, action, result) is a powerful way to frame your achievements and tell your story. CCAR can be used for resume accomplishments, as well as in your performance self-assessment and in interviews. Here is what it means:

Context.  Describe the individuals and groups you worked with, and/or the environment in which you worked, to address a particular challenge (e.g., complexity, co-workers, members of Congress, shrinking budget, low morale, impossibly short deadlines). Make sure this is at the executive level. Think about examples where you were the initiator of an idea that had enterprise-wide impact.

Challenge.  Describe a specific problem that needed to be solved. Remember to think as holistically as possible. Think about the large-scale project/problem, if you have suitable examples.

Action.  Discuss the specific actions YOU took to address a challenge. Use “I” not “we” even if you were part of a team.

Result.  Give specific examples of measures/outcomes that had some impact on the organization. These accomplishments demonstrate the quality and effectiveness of your work toward organizational goals. Metrics always help support your results. If your result was qualitative, how can you show it was substantial? Perhaps a quotation from an award recommendation or performance evaluation, or a comparison to a prior situation.

Here’s what it looks like in response to an interview question:

Context: “I work as an IT specialist at a small local government agency.  About a year after I started, the Director decided to update the agency’s website, my job was to test and launch the new website after it had been designed and developed.”

Challenge: “This was challenging because the website was 5 years old, used old technology, and no updates had been made since the original launch.  In addition, I was given only 2 weeks for testing and launching—there was a lot of pressure.”

Action: “I created a comprehensive testing strategy and schedule for reviewing all of the new website’s content and graphics.  I established daily check-ins with testers to ensure all timelines were met and all issues were identified and addressed.”

Result: “As a result of these efforts, I launched a new website within the timeframe allotted to update it.  Hits to the site have increased by 25% and our agency receives a lot of positive feedback on the new website. I have received requests from other local government agencies for advice on how they could update their sites.”

In an interview, using “I” is critical; if you were writing the above achievement for inclusion in your resume, it might look something like this:

In just 2 weeks [challenge], updated, tested, and launched a new website, overhauling a site [actions] that had not been updated in 5 years [challenge]. Hits to the site increased 25% within 90 days of launch [result].